Rima Enterprises

Online marketing

Entity Details
Online marketing

Deploy innovation at the HEART of your business and stand out in the crowded media market for sure you will get expected results.

To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce.

Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place.

 Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.

 Widespread adoption of the Internet for business and personal use has generated many new channels for advertising and marketing engagement, including those mentioned above. There are also many benefits and challenges inherent with online marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers. Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.

There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of online marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, online marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand. It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.

 Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences. Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions.

A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a multi-communication channel where information can be quickly shared around the world by anyone without any regard to who they are. Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.

By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioural patterns of clients and feedback on their needs. This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid. Although there may be inconstancy with product images maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet. Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.

Here we set the series of action to achieve companys goals. To do that according to company we carefully select marketing channel. Marketing is essential for the expansion of a particular firm or business. It helps in reaching many people or companies. We Offers Digital Marketing like Facebook page links It helps in reaching many people or companies across the global in a very small period of time. For example you post the details about your business on a particular website which can be accessed by many people or companies with the similar interests. They can contact that particular company and help in their expansion of ideas, work and business as well. Marketing means promoting your product or company to achieve your goals. It can be done digitally by sharing the details online. Digital Marketing is one of fastest growing methods in the field of marketing.

 1. Search Engine Optimization (SEO)

In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.

So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.

2. Search Engine Marketing (SEM)

The universe of SEM is diverse and complicated. Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.

3. Content Creation

You can be creative and create content on any topic and then skillfully link it indirectly to your business. You may like to read our article on how to include content and market your startup and business

Remember, an effective strategy will engage your readers and leave them interested in more information from you. Good content is shared and is the best way for branding your business.

4. Social Media Marketing (SMM)

As we mentioned above, good content is shared and liked. So create and customize content for different social media platforms. Remember to be prolific and original; you need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be especially helpful for branding and driving sales.

This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience - be it text, image, banner, rich-media, interactive or video ads.

However, note that Digital Display Advertising is relatively costly. You need experts to drive good ROI for your business.

Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.

You may engage in Retargeting on your site, or on social network or on the mobile. Visualise your strategies based on the customers' buying cycle.

We strongly recommend you try out Mobile Marketing. Remember, the website, apps and content should be customized for mobile devices.

8. Interactive Marketing

Use tools like widgets and opt-in features to make your website interactive, solicit feedback and track user behaviour.

9. Viral Marketing

This is a great way to brand and drive traffic to your website. The content can take any format; all you need is to be creative.

When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing.

11. Affiliate Marketing

You may like to be part of the affiliate programs of different publishers. Essentially, the publishers will give you space in their pages to advertise your business and help you drive conversions; and you will pay them based on the compensation model.

Affiliate Marketing is especially useful for startups, as it will bring in more traffic to their business through high-traffic sites.

When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.

Perhaps, the most important aspect of your Digital Marketing is Web Analytics.

Web Analytics should not be confused with Web Statistics. As opposed to simple reporting, Web Analytics gives you analyses and different angles to ponder vis-à-vis your business..

It goes without saying that every advertiser should use Web Analytics to understand his business and improve the ROI and conversions

·     Online Marketing is  quite effective in maintaining great Online Reputation for your businessor brand, which is very important nowadays.

·      In today’s time, when a potential customer wants to make a purpose, he or she first searches online. Online Marketing is capable of advertising the specific product to potential customers by customizing the required specification.

·     Online Marketing is a way to reach larger audience and advertise our product to larger extent..

·     The more appealing content you create, the higher the chance you have of  bringing in new traffic and leads from organic search.

·     At Rima Enterprises, we provide the expert opinion on how to market and advertise your business online with the required conditions.

·     We offer a variety of services under the banner of digital marketing such as facebook advertising, Whatsapp advertising ,etc

·     We have developed a unique idea of digital card/images for invitation and other things known as ChatAds which can be published in social media groups and can be sent personally to each customer.

·      Facebook advertising involves paid and unpaid promotion depending on your choice. Paid promotion has larger display time than unpaid promotion.

·      As there are large number of facebook users, marketing on facebook has become an important asset in today’s world which helps to customize the advertisement according to individual likings.     

·      Whatsapp advertising helps your business to grow beyond profit lines and establish a personalized marketing strategy. We can advertise a product in whatsapp group suggested by the user according to his/her recommendations.


Rima Enterprises

    14/2/3A, 1st Floor, Apurva Bunglow, behind Hotel Raj, Akashdeep Society, Ganesh Nagar, Dhayari, Pune - 411041 Maharashtra, India


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